DocSIG Fall 2025 Newsletter
Introduction
Message from the chair, Summer ÂÜÀòÉç¹ÙÍø recap, Winter ÂÜÀòÉç¹ÙÍø sneak peek, lots more
INTEREST CATEGORY: DOCTORAL STUDENTS
POSTING TYPE: Resources
Posted by: Rafaela Canova Davide
📰 ð—›ð—¼ð˜ ð—¢ð—³ð—³ ð˜ð—µð—² ð—£ð—¿ð—²ð˜€ð˜€: ð——ð—¼ð—°ð—¦ð—œð—š ð—™ð—®ð—¹ð—¹ ðŸ®ðŸ¬ðŸ®ðŸ± ð—¡ð—²ð˜„ð˜€ð—¹ð—²ð˜ð˜ð—²ð—¿!
We’re excited to share the ð——ð—¼ð—°ð—¦ð—œð—š ð—™ð—®ð—¹ð—¹ ðŸ®ðŸ¬ðŸ®ðŸ± ð—¡ð—²ð˜„ð˜€ð—¹ð—²ð˜ð˜ð—²ð—¿, featuring the latest updates from the world’s largest global marketing PhD community. Click
ð—œð—» ð˜ð—µð—¶ð˜€ ð—¶ð˜€ð˜€ð˜‚ð—², ð˜†ð—¼ð˜‚’ð—¹ð—¹ ð—³ð—¶ð—»ð—±:
📌 Message from our chair: Reflections, Vision and Gratitude
📌 A recap of our impactful Summer ÂÜÀòÉç¹ÙÍø 2025 events
📌 A sneak peek at the Winter ÂÜÀòÉç¹ÙÍø 2026 programming and initiatives
📌 Key insights and the winners from the Fall 2025 Member Engagement & Global Survey
📌 Job Market insights from our 2024–25 “Who Went Where†Survey
📌Insights about our new initiatives: Webinar Series and Weekly Digest, and much more!
You’ll also discover scholarly spotlights, Marketing PhD webinar resources, and upcoming events designed to support and empower you at every stage of your doctoral journey.
Thank you to our dedicated officer team, mentors, and the for making this academic year a true milestone of collaboration, growth, and impact.
What would we do without and at ÂÜÀòÉç¹ÙÍø? THANK YOU for all that you do for us!
✨ Special thanks to for not only leading the editorial vision and design of this newsletter issue but also being the steward of overhauling our newsletter. Thank you so much, Safa!
ð—›ð—®ð—½ð—½ð˜† ð—¿ð—²ð—®ð—±ð—¶ð—»ð—´â€”ð—®ð—»ð—± ð˜„ð—² ð—¹ð—¼ð—¼ð—¸ ð—³ð—¼ð—¿ð˜„ð—®ð—¿ð—± ð˜ð—¼ ð—®ð—»ð—¼ð˜ð—µð—²ð—¿ ð—¶ð—»ð˜€ð—½ð—¶ð—¿ð—¶ð—»ð—´ ð˜†ð—²ð—®ð—¿ ð—®ð—µð—²ð—®ð—±!
📢 ð—”ð— ð—” ð——ð—¼ð—°ð—¦ð—œð—š ð—ªð—²ð—¯ð—¶ð—»ð—®ð—¿ | ð— ð—®ð—°ð—µð—¶ð—»ð—² ð—Ÿð—²ð—®ð—¿ð—»ð—¶ð—»ð—´ ð—³ð—¼ð—¿ ð— ð—®ð—¿ð—¸ð—²ð˜ð—¶ð—»ð—´ ð—¦ð—°ð—µð—¼ð—¹ð—®ð—¿ð˜€: ð—–ð—®ð˜‚ð˜€ð—®ð—¹ ð—™ð—¼ð—¿ð—²ð˜€ð˜ð˜€ ð—®ð—»ð—± ð—–ð—¼ð—»ð˜€ð˜ð—¿ð˜‚ð—°ð˜ ð— ð—²ð—®ð˜€ð˜‚ð—¿ð—²ð—ºð—²ð—»ð˜ ð—³ð—¿ð—¼ð—º ð—¨ð—»ð˜€ð˜ð—¿ð˜‚ð—°ð˜ð˜‚ð—¿ð—²ð—± ð——ð—®ð˜ð—® ð—¯ð˜† ð—£ð—¿ð—¼ð—³. ð—ž. ð—¦ð˜‚ð—±ð—µð—¶ð—¿
As marketing data becomes richer, noisier, and increasingly unstructured, scholars are turning to machine learning, causal inference, and high-dimensional statistical tools to answer classical marketing questions in new ways.
This session introduces doctoral students to two practical sets of machine learning tools that expand the empirical possibilities of marketing research. We begin with Random Forests and Causal Forests—core methods for uncovering nonlinear relationships, capturing heterogeneity, and estimating heterogeneous treatment effects in both observational and experimental settings. We then turn to modern techniques for transforming unstructured content—text, images, audio, and video—into meaningful variables that broaden the range of constructs and phenomena marketing scholars can examine. The session will emphasize an intuitive understanding of these methods and how to interpret their results to advance theoretical insight.
🔹Date: Friday, Jan 23, 2026
🔹Time: 13:00 -14:00 ET
🔹Location: Zoom
🔹¸é³§³Õ±Ê:
ð—”ð—¯ð—¼ð˜‚ð˜ ð˜ð—µð—² ð—¦ð—½ð—²ð—®ð—¸ð—²ð—¿:
Dr. is the James L. Frank ’32 Professor of Marketing at Yale School of Management and Founder–Director of the Yale China India Insights Program. A leading figure in quantitative marketing, he has pioneered structural empirical methods and advanced research in customer management, salesforce compensation, organizational buying, and AI-driven analytics.
His work spans machine learning, causal inference, field experiments, and game theory, and has earned top honors including the Bass Award, Little Award, Lehmann Award, and recognition as an ISMS Fellow (2023). Dr. Sudhir served as Editor-in-Chief of Marketing Science (2016–2021) and has held visiting appointments at MIT, Cambridge, INSEAD, Toronto, HKUST, and Microsoft Research.
📠Have a question for Dr. K. Sudhir? Submit it in advance via the registration form. We’ll prioritize questions related to the webinar’s focus.
🌟 Hosted by , supporting PhD students in their research journeys. For questions, reach out to our chair, and the organizing team for Special Projects & Partnerships, , and .