The CMO Game
Introduction
An educational game that simulates the tradeoffs involved in bringing a product to market, product positioning, channels, and more
INTEREST CATEGORY: TEACHING AND LEARNING
POSTING TYPE: Resources
Posted by: Andrew Mitrak
Title: The CMO Game
Link:
Description: An educational game that simulates the tradeoffs involved in bringing a product to market, teaching players about product positioning, marketing channels, brand vs. performance marketing, pressures from sales and finance, and budget management.
Players have 12 months and a $5M budget to launch a product and climb from Director of Marketing to the C-Suite. But your CEO has aggressive goals, and if you fail to meet them, it’s game over.
The CMO Game is 100% free to play and to share with students. No login is required, and there are no in-app purchases. It works in web browsers on both mobile and desktop. A full game takes approximately 10-20 minutes to complete.
Quotes about The CMO Game:Â
, CMO of Sur La Table: “Mitrak’s game sparks the right conversations by not giving you marketing answers, but better questions to ask… which is where real learning starts.â€
, a marketing executive and Senior Affiliate Instructor at The University of Washington, plans to use The CMO Game in his Advanced Marketing course, calling it a “great way to break the ice in the first class.â€
Contact: Andrew Mitrak hello@marketinghistory.org