PhDreams
Introduction
Episode 6: Data-Driven Academic Research with Professors Abhishek Borah and Davide Proserpio
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Resources
Posted by: Alexander Edeling
PhDreams Episode 6: Data-Driven Academic Research with Professors Abhishek Borah and Davide Proserpio
In the sixth episode of PhDreams – The Podcast for Academic Careers in Business and Economics, the hosts from the University of Liverpool and from KU Leuven present an episode about data-driven academic research, together with theirs guests Professor from INSEAD and Professor from the University of Southern California.
Both Abhi and Davide have used incredible data in their research: Topics range from recalls in the automotive industry to improvised marketing interventions on social media (Abhi) to the impact of Airbnb on the hotel industry to fake reviews on Amazon (Davide). In this episode, they share their expertise and experiences honestly and transparently, providing young researchers (and, in fact, anyone working with data) with invaluable advice.
Tune in to learn
– that theory-first (instead of empirics-first) is often difficult, just because data is not available or very hard to get
– why one should not be discouraged by the seemingly strict scraping rules imposed by websites and journals
– about the pros and cons of multi-method papers
PLUS: Together with Abhi and Davide, the hosts answer a listener question about how to avoid wasting time on poor-quality data.
The episode is available on and .
Want to be part of the next episode? Send your listener question as a voice recording to phdreams.podcast@gmail.com!