JMR Updates – January 2026
Introduction
How I Wrote This and more from the Journal of Marketing Research
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Journal News
Posted by: Rebecca Hamilton
Episode 25 of How I Wrote This – Persevering from Idea Nugget to Publication with Yuechen Wu, Jared Watson, and Ali Faraji-Rad
A single demographic statistic about car leasing. That’s all it took to spark a fascinating research journey into how the perceived stability of our romantic relationships shape the products we choose to rent versus own. In , joins JMR Co-Editor to reveal the story behind “.” From that initial nugget of curiosity to navigating the challenges of the review process, Yuechen and co-authors and share how persistenceand friendshipcan transform a curious observation into groundbreaking consumer research.
Listen on , , or wherever you get your podcasts.
Update on 斑紼賊s Research Transparency Policy and Data Sharing
斑紼賊s , implemented when our term began on July 1, 2023, requires that upon conditional acceptance of their paper, authors provide access to their data, code and methodological materials to the Coeditors and Data Editor via 斑紼賊s . To date, our Data Editor, Francesco Zanibellato, has worked with the authors of 91 papers to verify their data and materials prior to final acceptance. This has been a collaborative process, with both authors and the journal benefitting from the validation of results and correction of errors before articles are published.
Although we encourage authors of accepted papers to make their methodological materials and data accessible to all readers, this is not required by the policy. 蹤獲扦夥厙t 45% of JMR articles use confidential or proprietary data, a proportion that has not changed before (45%) vs. after (48%) the policy. After the implementation of 斑紼賊s Research Transparency Policy, the authors of 27% of papers reviewed by our Data Editor (starting with Volume 61 in 2024) have elected to share their data publicly, via 斑紼賊s Dataverse or other repositories, compared with 19% in Volume 60, 11% in Volume 59, and 7% in Volume 58.