Effects of Customer Relationship Termination and Customer Involvement on New Product Development Outcomes in the Business-to-Business Market
—Mai Uno, Yuko Yamashita & Kyoko Fukukawa []

Enhancing Customer-Salesperson Relationships: The Role of Salesperson Behavioral Traits and Relational Cohesion in the Banking Sector
—Yuvaraj Nath, Praveen Kumar & M. P. Pradeep []

Unveiling the Power of Virtual Influencers: Impact of Content and Credibility on Consumer Engagement and Purchase Intentions
—Padma Angmo, Rachna Mahajan & G. P. Ranjitha []

The post J Relationship Mar appeared first on ���������.

Strategic Relationship of CRM with Effectiveness of Branch-Banking and E-Banking: An Input for Innovative Marketing of Banking Products
—Saroj Kumar Sahoo, Sandhyarani Sahoo & M. A. Dagmar Cagáňová [] []

Unveiling the Impact of Social Media Influencers on Follower’s Attachment
—Ansita Aggarwal & Tejas R. Shah [] []

Effects of Supplier Customer Orientation on Buyer Loyalty: A Contingent Process Model Based on Self-Determination Theory
—Ashwin W. Joshi [] []

The Landscape of CRM Research: A Bibliometric Analysis of Key Trends and Future Directions
—Shaista Jabeen [] []

The Impact of Government Policy and City Image on Beverage Brands: Brand Innovation, Urban Culture, and Brand Loyalty
—Shijie Zhang, Bangxian Shi, Yan Xu & Tiantian Wang [] []

The post J Relationship Mar appeared first on ���������.

The Impact of Technology on a Firm’s Relational Ecosystem: Revisiting Relationship Marketing in the Modern Age |
—Jen Riley & Kate Nicewicz-Scott [] []

Relationship Marketing Practices and Export Performance of SMEs in an Emerging Economy: A Mediation Analysis
—Ronald Ebenezer Essel [] []

An Integration of the PLS/fsQCA Approach for Investigating the Impact of Quality Parameters on Relationship Quality in Mobile Banking
—Mamta Nagar Koti, Pranay Verma & Nidhi Singh [] []

The post J Relationship Mar appeared first on ���������.

Insatiability: A Conceptual Framework for the Creation of Customer Satisfaction and Dissatisfaction as a Strategy for Successful Marketing
—Michael A. McCollough [] []

Mapping the Evolution of Brand Hate: A Comprehensive Bibliometric Analysis
—Mohamed Assoud, Lahoucine Berbou [] []

The Effectiveness of Deterrence Tactics to Reduce Illegitimate Complaining
—Herm Joosten [] []

Sustainable Satisfaction: The Role of Consumer Online Resale in Shaping Overall Satisfaction
—Hsunchi Chu, Shuling Liao [] []

Demographics and Customer Satisfaction: A Multi-Category Study
—John Dawes [] []

The Mediating Roles of E-Learning Student Satisfaction with Perceived Value in the Relationships between E-Learning Service Quality Attributes and E-Learning Student Loyalty
—Lam Trong Vu, Long Pham, Miguel Ángel Zúñiga, Thuy Thi Thu Nguyen [] []

Enhancing Customer Retention in the Mobile Industry: A Problem-Solving Approach
—Martin Savard, Issam Telahigue [] []

Personality Matters: The Moderating Role of Big Five Personality Traits in Consumer Grudgeholding: An Analysis of Pakistan’s Automobile Industry
—Shaista Jabeen [] []

A Bibliography of Research in the Area of Consumer Satisfaction, Dissatisfaction and Complaining Behavior: The Year 2024 in Fourteen Leading Journals
—Katherine L. G. Tulibaski [] []

The post J Con Satis Dissatis Complaining Behav appeared first on ���������.

Unlocking the Power of Relationship Marketing Dimensions in Accelerating Destination Loyalty: Mediating Effects of Destination Experience
—Shah Alam Kabir Pramanik [] []

Relationship Marketing in Airbnb: A Qualitative Study on the Perspectives of Professional and nonprofessional Hosts
—Beatriz Casais, Mariana Sarmento & Juliana Fernandes [] []

Moderation And/Or Mediation? The Role of Engagement in Relationship Quality and Customer Loyalty
—Delmar Cavanus Nunes, Serje Schmidt, Cátia Fernandes Crespo & Luciene Eberle [] []

The post J Relationship Mar appeared first on ���������.

Posted by: Marc Fetscherin

CALL FOR PAPERS
8th INTERNATIONAL BRAND RELATIONSHIPS
CONFERENCE

Deadline: 1. March, 2025
Las Vegas: 16-18. October, 2025

HIGHLIGHTS OF THE CONFERENCE

This year marks a major milestone—15 years ANNIVERSARY of this conference, which advances Brand Relationships research. Be part of this special celebration by submitting your work!

• Las Vegas conference venue
• In total $ 1,500 travel stipends for Ph.D. or master Students. Instructions on conference website
• Best paper awards
• The highest quality full papers from the conference will be considered for publication in the Journal of Product and Brand Management

SUBMIT YOUR PAPER, WORK IN PROGRESS PAPER OR CASE STUDY

We welcome full papers, works-in-progress, and case studies that explore the dynamic relationships between consumers and brands—whether it’s a product, service, company, celebrity, person, or place.

This conference is the ideal platform for faculty, Ph.D., master’s, and undergraduate students, as well as practitioners, to share high-quality research, gain valuable feedback, and connect with experts in the field. Whether your work is empirical, conceptual, or theoretical, your insights are essential. Let’s celebrate this milestone together—submit your paper and join us for an unforgettable experience!

The highest quality full papers from the conference will be invited to submit to the Journal of Product and Brand Management.

For more information about the conference, call for papers, conference registration, visit the conference website.

The post Consumer Brand Relationships appeared first on ���������.

Posted by: Newell Wright

Biennial CS/D&CB Conference, Provo, UT, USA, June 18-21, 2025

The post CS/D&CB 2025 appeared first on ���������.

The Impact of Relationship Marketing Dimensions on Financial Indicators of Stock Exchange Market Companies
—Manijeh Haghighinasab & Farzaneh Khobbakht [] []

Impact of Digital On-Boarding Quality on Customer Satisfaction: The Moderating Role of Perceived Risk
—Rushikant Shastri & Utkal Khandelwal [] []

Influencer Marketing, EWOM, E-Brand Experience, and Retail E-Brand Loyalty: Moderating Influence of E-Brand Love
—Changiz Valmohammadi, Farzad Asayesh, Rasoul Mehdikhani & Roghayeh Taraz [] []

The post J Relationship Mar appeared first on ���������.

Posted by: Marc Fetscherin

8^th INTERNATIONAL CONSUMER BRAND RELATIONSHIP® CONFERENCE

OCTOBER 16-18, 2025
Embassy Suites by Hilton
4315 University Center Drive
LAS VEGAS (NV), UNITED STATES

Best papers invited to submit to the
Journal of Product and Brand Management

This year marks a major milestone—15 years ANNIVERSARY of this conference which advances Brand Relationship research. Be part of this special celebration by submitting your work! We welcome full papers, works-in-progress, and case studies that explore the dynamic relationships between consumers and brands—whether it’s a product, service, company, celebrity, person, or place. This conference is the ideal platform for faculty, Ph.D., master’s, and undergraduate students, as well as practitioners, to share high-quality research, gain valuable feedback, and connect with experts in the field. Whether your work is empirical, conceptual, or theoretical, your insights are essential. Let’s celebrate this milestone together—submit your paper and join us for an unforgettable experience!

Topics

The following provides a list of possible topics to be discussed, but is not limited to:

• Emotional Branding
• Positive Brand Relationships: Such as Brand Love, Brand Passion, Brand Affection, Brand Devotion, Brand Attachment, Brand Satisfaction
• Negative Brand Relationships: Such as Brand Hate, Brand Objection, Brand Dislike, Brand Regaliation
• Culture in brand relationships
• Brand Cult and Religious Brands
• Brand relationship over time, dynamics of brand relationships
• Brand relationships in different consumer segments (e.g., children, seniors)
• Consumer celebrity relationships (e.g., sports, entertainment, business celebrity)
• Consumer organization relationships (e.g., political party, sports clubs ,university, red cross)
• Consumer place relationships (e.g., city branding, country branding)
• Influencer and AI influencer and brand relationships
• Social media and brand relationships
• Virtual reality and augmented reality and brand relationships
• Brand Personality, Brand Forgiveness, Brand Compassion, Brand Communities
• Big data, analytics and brand relationship management
• Brand relationship theories
• Brand relationships scales
• Brand transgressions and recovery strategies
• Sustainability and ethical considerations in brand relationships
• Luxury Branding

Important Dates and Information

• Submission Deadline: March 1, 2025
• Notification of Acceptance: April 15, 2025
• Early Registration Deadline: May 15, 2025
• Regular Registration Deadline: July 15, 2025
• Conference Dates: October 16–18, 2025

Venue and Fees

• Conference Venue: Embassy Suites by HILTON, 4315 University Center Drive,  Las Vegas, USA
• Early Registration Fee: 495
• Regular Registration Fee: 595

Registration Details: All participants must register and pay the applicable fee. The registration fee includes:

• Access to all conference sessions, welcome reception, coffee breaks, lunches, conference dinner, all conference materials and event staffing.

Accommodation

Hotel room pricing is currently being negotiated to secure the best possible rates. Details will be announced soon to help attendees save on accommodations.

We look forward to welcoming you to Las Vegas for an engaging and memorable conference experience!

We offer travel stipends totaling $1,500 to support undergraduate, master’s, or Ph.D. students and faculty from developing countries. Priority goes to accepted full paper submissions. To apply, indicate your interest in the comment field, specify the minimum amount needed, and provide a 100–200 word justification explaining why you qualify. Support is competitive, so requesting less increases our ability to get supported. A compelling justification must accompany your paper submission.

Paper Submission

Authors are invited to submit non-published (1) full papers; (2) works-in-progress; or (3) extended abstracts or case studies which have as a focal point consumers’ relationships with brands.

• Full papers must be original and not published. Submissions are limited to a maximum of 7,000 words, including tables and figures, but excluding the cover/title page and references. Authors should follow the guidelines provided by the Journal of Product and Brand Management when preparing their papers. Do not include author information in the submitted paper
• Work-in-Progress Papers, Extended Abstracts, or Case Studies. Submissions in these categories must include an extended structured abstract of 1,000–1,500 words (excluding the reference list), single-spaced. The abstract must be structured into the following sections: Purpose, Methodology/Approach, Findings, Research Limitations/Implications, and Originality/Value. A reference list is required. Tables and figures should be embedded within the text. For empirical work-in-progress papers, data collection must already be underway to be considered.
• Submissions that fail to adhere to these guidelines will be desk rejected without further review.
• Submission page:

At least one author of each accepted submission is required to register, attend, and present at the conference. All submissions will undergo a double-blind review process. By submitting a paper, all author(s) agree to serve as reviewers for up to three conference submissions. Papers must be submitted electronically through our online submission system by the specified deadline. Detailed instructions are available on the conference website.

Organizer and Host

Professor Marc Fetscherin, Rollins College, USA; mfetscherin@rollins.edu
Conference website:

Marc Fetscherin | Professor of Marketing | Gelbman Family Chair of International Business

Top <1% Scientist Globally – Stanford University & Elsevier, 2024 (Top 100 Marketing Scientists in USA)
Top <1% Scientist Globally – Research.com, 2024 (#1827 in the World in Business Management)
Top <1.5% Scientist Globally – AD Scientific Index, 2024
Top <1% Scientist Globally – ScholarGPS, 2024
Rank # 53 globally in Branding – Google Scholar, 2024

More here:

The post Consumer Brand Relationship appeared first on ���������.

Letter from the Editor
—Newell D. Wright []

Choosing the Forest or the Trees: Consumer Satisfaction When Choosing Bundled vs. a la Carte Options
—Eunice Kim [] []

Consumer Response to Negative Shopping Experiences
—Ronald Larson and Hannah Batterson [] []

A Half-Century of SERVQUAL: Exploring its Impact and Future Directions in Service Quality Research
—Gillian S. Naylor [] []

The Influence of Group Interactions and Emotions on Satisfaction Change and Intention to Recommend
—Ghazal Rootia and Elten D. Briggs [] []

Service Exemptions are a Complaint Away: Moderated Mediation Analysis of Consumer Entitlement on Consumer Service Hypocrisy
—Stephen Bok, James Shum, and Maria Lee [] []

The Dark Side of Brand Loyalty in Retail: Sense of Entitlement and Likelihood of Misbehavior in Loyal Customers
—Anurag Dugar and Pankaj Chamola [] []

Causes and Effects of Brand Hate in the Smartphone Industry of Hungary: A Comparison Between Generation Y and Generation Z
—Shaista Jabeen [] []

The Role of Brand Image and Brand Love in the Relationship Between Perceived Cause-Related Marketing and Repurchase Intention
—An Thanh Nguyen, Luc Tan Phan, and Quang Hai Nguyen [] []

Achieving Intention to Recommend with Consumer Arrogance as an Antecedent
—Shalini Nath Tripathi, Shalini Srivastava, Nishtha Malik, and Alok Kumar [] []

CS/D&CB at the Confluence of Entrepreneurial Marketing, Social Entrepreneurship, Commercial Entrepreneurship, and Psychosocial Consumer Behavior
—Linden Dalecki [] []

Improving Manuscript Quality and Fit: A Guide for Authors Submitting to the Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior
—Newell D. Wright and Gillian S. Naylor [] []

The post J Con Satis Dissat Complain Behav appeared first on ���������.