Consumer Brand Relationships
Introduction
Las Vegas, 16-18 Oct 2025; Deadline 1 Mar
INTEREST CATEGORY: RELATIONSHIP MARKETING
POSTING TYPE: Revisits
Posted by: Marc Fetscherin
CALL FOR PAPERS
8th INTERNATIONAL BRAND RELATIONSHIPS
CONFERENCE
Deadline: 1. March, 2025
Las Vegas: 16-18. October, 2025
HIGHLIGHTS OF THE CONFERENCE
This year marks a major milestone—15 years ANNIVERSARY of this conference, which advances Brand Relationships research. Be part of this special celebration by submitting your work!
- Las Vegas conference venue
- In total $ 1,500 travel stipends for Ph.D. or master Students. Instructions on conference website
- Best paper awards
- The highest quality full papers from the conference will be considered for publication in the Journal of Product and Brand Management
SUBMIT YOUR PAPER, WORK IN PROGRESS PAPER OR CASE STUDY
We welcome full papers, works-in-progress, and case studies that explore the dynamic relationships between consumers and brands—whether it’s a product, service, company, celebrity, person, or place.
This conference is the ideal platform for faculty, Ph.D., master’s, and undergraduate students, as well as practitioners, to share high-quality research, gain valuable feedback, and connect with experts in the field. Whether your work is empirical, conceptual, or theoretical, your insights are essential. Let’s celebrate this milestone together—submit your paper and join us for an unforgettable experience!
The highest quality full papers from the conference will be invited to submit to the Journal of Product and Brand Management.
For more information about the conference, call for papers, conference registration, visit the conference website.