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J Relationship Mar

Introduction

Journal of Relationship Marketing, 24(2)

INTEREST CATEGORY: RELATIONSHIP MARKETING
POSTING TYPE: TOCs


Unlocking the Power of Relationship Marketing Dimensions in Accelerating Destination Loyalty: Mediating Effects of Destination Experience
Shah Alam Kabir Pramanik [] []

Relationship Marketing in Airbnb: A Qualitative Study on the Perspectives of Professional and nonprofessional Hosts
Beatriz Casais, Mariana Sarmento & Juliana Fernandes [] []

Moderation And/Or Mediation? The Role of Engagement in Relationship Quality and Customer Loyalty
Delmar Cavanus Nunes, Serje Schmidt, Cátia Fernandes Crespo & Luciene Eberle [] []