J Relationship Mar
Introduction
Journal of Relationship Marketing, 25(1)
INTEREST CATEGORY: RELATIONSHIP MARKETING
POSTING TYPE: TOCs
Effects of Customer Relationship Termination and Customer Involvement on New Product Development Outcomes in the Business-to-Business Market
—Mai Uno, Yuko Yamashita & Kyoko Fukukawa []
Enhancing Customer-Salesperson Relationships: The Role of Salesperson Behavioral Traits and Relational Cohesion in the Banking Sector
—Yuvaraj Nath, Praveen Kumar & M. P. Pradeep []
Unveiling the Power of Virtual Influencers: Impact of Content and Credibility on Consumer Engagement and Purchase Intentions
—Padma Angmo, Rachna Mahajan & G. P. Ranjitha []