J Relationship Mar
Introduction
Journal of Relationship Marketing, 24(3)
INTEREST CATEGORY: RELATIONSHIP MARKETING
POSTING TYPE: TOCs
The Impact of Technology on a Firm’s Relational Ecosystem: Revisiting Relationship Marketing in the Modern Age |
—Jen Riley & Kate Nicewicz-Scott [] []
Relationship Marketing Practices and Export Performance of SMEs in an Emerging Economy: A Mediation Analysis
—Ronald Ebenezer Essel [] []
An Integration of the PLS/fsQCA Approach for Investigating the Impact of Quality Parameters on Relationship Quality in Mobile Banking
—Mamta Nagar Koti, Pranay Verma & Nidhi Singh [] []