J Relationship Mar
Introduction
Journal of Relationship Marketing, 24(4)
INTEREST CATEGORY: RELATIONSHIP MARKETING
POSTING TYPE: TOCs
Strategic Relationship of CRM with Effectiveness of Branch-Banking and E-Banking: An Input for Innovative Marketing of Banking Products
—Saroj Kumar Sahoo, Sandhyarani Sahoo & M. A. Dagmar Cagáňová [] []
Unveiling the Impact of Social Media Influencers on Follower’s Attachment
—Ansita Aggarwal & Tejas R. Shah [] []
Effects of Supplier Customer Orientation on Buyer Loyalty: A Contingent Process Model Based on Self-Determination Theory
—Ashwin W. Joshi [] []
The Landscape of CRM Research: A Bibliometric Analysis of Key Trends and Future Directions
—Shaista Jabeen [] []
The Impact of Government Policy and City Image on Beverage Brands: Brand Innovation, Urban Culture, and Brand Loyalty
—Shijie Zhang, Bangxian Shi, Yan Xu & Tiantian Wang [] []