Marketing Strategy Archives

Category: Marketing Strategy

California Management Review, 65(4)

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Aug 5, 2023

Journal of Management, 49(7)

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Aug 5, 2023

Journal of Marketing, 87(5)

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Aug 5, 2023

Two Assistant Professor positions

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Jul 31, 2023

Journal of Product & Brand Management, 32(6)

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Jul 30, 2023

Long Range Planning, 56(4)

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Jul 30, 2023

The 2023 Customer Needs and Solutions Vithala Rao (Biennial) Best Paper Award goes to Kamakura and Mazzon (2015) and Lu, Bonfrer and Voola (2015)

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Jul 30, 2023

John Dawes is looking for ideas for teaching marketing planning

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Jul 26, 2023

Top cited articles, reviewer workshops, and more

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Jul 26, 2023

Journal of Political Economy, 131(7)

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Jul 17, 2023