CNS Vithala Rao Award
Introduction
The 2023 Customer Needs and Solutions Vithala Rao (Biennial) Best Paper Award goes to Kamakura and Mazzon (2015) and Lu, Bonfrer and Voola (2015)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: Journal News
Author: Min Ding
2023 Customer Needs and Solutions (CNS) Vithala Rao (Biennial) Best Paper Award
The 2023 CNS Vithala Rao Award Committee (R. Venkatesh (chair), KamelJedidi (past winner), Vithala Rao, Aric Rindfleisch (past winner)) has selected two winners for the 2023 CNS/Vithala Rao Award (listed below in alphabetical order by first authors last name):
- Kamakura, Wagner and Jose Afonso Mazzon (2015), Measuring the Impact of a Conditional Cash Transfer Program on Consumption Behavior with Propensity Scoring, CNS, 2015 (2): 302-316.
- Lu, Steven, Andre Bonfrer, Ranjit Voola (2015), Retaining Talented Salespeople, CNS, 2015 (2): 148-164.
Past Winners:
- 2019
- The Long-Term Effect of Multichannel Usage on Sales by Tolga Bilgicer, Kamel Jedidi, Donald R. Lehmann, Scott A. Neslin. Published: March 2015, Volume 2, Issue 1, pp 4156,
- 2021
- “Enhancing Crowdsourcing Success: the Role of Creative and Deliberate Problem-Solving Styles” Dominik Mahr, Aric Rindfleisch & Rebecca J. Slotegraaf. Customer Needs and Solutions volume 2, pages209221 (2015)