Marketing Planning
Introduction
John Dawes is looking for ideas for teaching marketing planning
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: Dialog
Author: John Dawes
John Dawes, of UniSA Business / Ehrenberg-Bass is looking for curriculum ideas for teaching marketing planning. In particular how to select businesses / industries for students to gather information on to construct a plan, or writing case studies as the basis for a marketing plan (in particular, how to build in enough detail for realism).
Please email curriculum or ideas to John.Dawes@unisa.edu.au, I will be extremely grateful.
Kind regards,
John Dawes