J Mar
Introduction
Journal of Marketing, 87(5)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Beyond Income: Dynamic Consumer Financial Vulnerability
—Linda Court Salisbury, Gergana Y. Nenkov, Simon J. Blanchard, Ronald Paul Hill, Alexander L. Brown, and Kelly D. Martin [] []
A Theory of Product-Form Strategy: When to Market Know-How, Components, or Systems?
—Kellilynn M. Frias, Mrinal Ghosh, Narayan Janakiraman, Dale F. Duhan, and Robert F. Lusch [] []
A War on Sugar? Effects of Reduced Sugar Content and Package Size in the Soda Category
—Kristopher O. Keller and Jonne Y. Guyt [] []
Understanding Customer Participation Dynamics: The Case of the Subscription Box
—Nita Umashankar, Kihyun Hannah Kim, and Thomas Reutterer [] []
Marketing by Design: The Influence of Perceptual Structure on Brand Performance
—Felipe M. Affonso and Chris Janiszewski [] []
Creating Effective Marketing Messages Through Moderately Surprising Syntax
—A. Selin Atalay, Siham El Kihal, and Florian Ellsaesser [] []
Give Me the Facts or Make Me Feel: How to Effectively Persuade Consumers to Act on a Collective Goal
—Liyin Jin, Yajin Wang, and Ying Zhang [] []
What Holds Attention? Linguistic Drivers of Engagement
—Jonah Berger, Wendy W. Moe, and David A. Schweidel [] []