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INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: Journal News

Author: Shrihari Sridhar

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Journal of Marketing News, July 2023

Reviewer 2 Must Be Stopped! More Reviewer Workshops in the Offing

At a recent European Marketing Academy (EMAC) Conference in Odense, Denmark, Journal of Marketing and International Journal of Research in Marketing. IJRM and EMAC covered the workshop in their , along with reaction from the participants. Based on the tremendous success of the workshop, Journal of Marketing plans to conduct another reviewer workshop with Journal of Marketing Research in 2024.

2022 Top Cited Articles

The latest Journal Citation Reports are out, and Journal of Marketing is proud to announce our top five most-cited articles of 2022. They are:

1. “Uniting the Tribes: Using Text for Marketing Insight,” byÌý,Ìý,Ìý,Ìý,Ìý, andÌýÌý(available here:Ìý)

2. “Consumers and Artificial Intelligence: An Experiential Perspective,” byÌý,Ìý,Ìý, andÌýÌý(available here:Ìý)

3. “Artificial Intelligence in Utilitarian vs. Hedonic Contexts: The Word-of-Machine Effect,” byÌýÌý²¹²Ô»åÌýÌý(available here:Ìý)

4. “A Theories-in-Use Approach to Building Marketing Theory,” byÌý,Ìý,Ìý,Ìý,Ìý, andÌýÌý(available here:Ìý)

5. “Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries,” byÌý,Ìý,Ìý,Ìý, andÌýÌý(available here:Ìý)

Congratulations to these authors!

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Marketing Impact with Research-Driven Apps: Deadline for Special Issue Submission

The Journal of Marketing editors are now processing submissions related to the Special Issue on Marketing Impact with Research-Driven Apps.

• The deadline for submitting to the special issue is September 30, 2023.

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New Paradigms for a New World: Deadlines for Virtual Symposium and Special Issue Submission

The Journal of Marketing editors hosted a virtual symposium on July 24 in relation to the Special Issue on New Paradigms for a New World. The symposium featured 21 presentations from across the world, including topics such as disruptions to marketing strategy, marketing’s role in society, sustainability, consumer wellbeing, and technology/AI. We are very excited for the promising special issue ahead!

Recently Accepted Papers Forthcoming in theÌýJournal of Marketing: for a full list

Zixia Cao, Hui Feng, Michael A. Wiles

Sanghoon Cho, Pelin Pekgün, Ramkumar Janakiraman, Jian Wang

Beibei Dong, Mengzhou Zhuang, Eric (Er) Fang, and Minxue Huang

Lukas Maier, Martin Schreier, Christian V. Baccarella, Kai-Ingo Voigt

Franziska Krause, Nikolaus Franke

Gizem Ceylan, Kristin Diehl, Wendy Wood

Daniel Villanova, Ted Matherly

Demetrios Vakratsas, Wei-Lin Wang

Christina Kan, Yan (Lucy) Liu, Donald R. Lichtenstein, Chris Janiszewski

Emanuel de Bellis, Gita Venkataramani Johar, Nicola Poletti

Chenming Peng, Tammo H.A. Bijmolt, Franziska Völckner, Hong Zhao

Richard Staelin, Joel E. Urbany, Donald Ngwe

John P. Costello, Jesse Walker, Rebecca Walker Reczek

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