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Category: Marketing Strategy

American Econ Rev

American Economic Review, 114(10)

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Sep 28, 2024

J Poli Economy

Journal of Political Economy, 132(10)

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Sep 28, 2024

J Strat Mar

Journal of Strategic Marketing, 32(7)

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Sep 28, 2024

NB&PL 2025

Global Retail Brand Management, Dallas, 9-11 Jun 2025; Deadline 28 Jan

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Sep 25, 2024

Cal Man Rev

California Management Review, 66(4)

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Sep 22, 2024

Brand Activism

An author team calls for empirical papers on brand activism for a meta-analysis

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Sep 17, 2024

Strat Man J

Strategic Management Journal, 45(10)

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Sep 14, 2024

J Poli Economy

Journal of Political Economy, 132(9)

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Sep 8, 2024

Mar Intell Planning

Marketing Intelligence & Planning, 42(7)

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Sep 8, 2024

The Future of Marketing Work

Auckland, 29-30 Nov 2024

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Sep 3, 2024