J Strat Mar
Introduction
Journal of Strategic Marketing, 32(7)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Adoption of circular economy: data-driven strategies based on empirical evidence from indian consumers
—Jighyasu Gaur, Ishita Pandey & Sumukh Hungund [] []
Special issue paper in Data-driven Marketing Strategies
Voice of the stars – exploring the outcomes of online celebrity activism
—Kokil Jain, Isha Sharma & Abhishek Behl [] []
Theorising Data-Driven Innovation Capabilities to Survive and Thrive in the Digital Economy
—Saida Sultana, Shahriar Akter & Elias Kyriazis [] []
Managing service flexibility in healthcare for improved customer experience: a data-driven approach
—Pradeep Kumar [] []
The ‘dark side’ of data–driven marketing: a system’s thinking analysis
—Arun A. Elias [] []
Co-Recovery and e-WoM: intervening roles of recovery speed and customer-brand engagement in food delivery app services
—Pankaj Kumar Mohanty, Radhakrishna Bhimavarapu, Anitha Acharya & Manish Gupta [] []
Deconstructing the role of artificial intelligence in programmatic advertising: at the intersection of automation and transparency
—Vaibhav Shwetangbhai Diwanji, Jaejin Lee & Juliann Cortese [] []