Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 42(7)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Transforming customer engagement with artificial intelligence E-marketing: an E-retailer perspective in the era of retail 4.0
—Rajat Kumar Behera, Pradip Kumar Bala, Nripendra P. Rana, Raed Salah Algharabat, Kumod Kumar []
The effects of game mechanics on user retention in using social live streaming services
—Hung-Tai Tsou, Yu-Hsun Lin, Pui Yan Loo []
Planning Facebook message strategy and creative appeal for effective ad engagement – an exploratory study
—Dorit Zimand Sheiner, Ofrit Kol, Shalom Levy []
Influencer marketing: explaining the effects of influencer self-presentation strategies on brand responses through source credibility
—Eva A. van Reijmersdal, Marieke Walet, Andrea Gudmundsdóttir []
The dark side of artificial intelligence in marketing: meta-analytics review
—Mojtaba Barari, Lars-Erik Casper Ferm, Sara Quach, Park Thaichon, Liem Ngo []
Unveiling promotion-induced variety-seeking: the roles of various types of promotional rewards and shopping motivations
—Nirmalya Bandyopadhyay []
Uncorking opportunities: a bibliometric review of wine marketing literature
—Seema Bhardwaj, Ritika Chopra, Eugene Cheng-Xi Aw []
Logistics service failures and recovery strategies: is the response time or the discount amount more important?
—Hasan Emin Gurler, Ramazan Erturgut []