Cal Man Rev
Introduction
California Management Review, 66(4)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Special Issue on the Metaverse
To Be or Not to Be: Will Virtual Worlds and the Metaverse Gain Lasting Traction?
—Andreas Kaplan and Michael Haenlein []
The Diffusion of the Metaverse: How YouTube Influencers Shape Mass Adoption
—Fabian Tingelhoff, Sebastian Klug, and Edona Elshan []
Exploring the Metaverse from a Legacy Company Perspective: A Capabilities-Based View
—Mario Benassi and Riccardo Rialti []
The Metaverse Flywheel: Creating Value across Physical and Virtual Worlds
—Paavo Ritala, Mika Ruokonen, and Angelos Kostis []
Exploring the Potential of Virtual Immersive Workspaces: Benefits, Limitations, and Implications
—Mahdieh Darvish, Markus Bick, and Laura Keresztyen []
Metaverse Management as Urban Planning: Lessons from Paradise (Nevada)
—David R. Clough and Andy Wu []