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Journal of Product & Brand Management, 33(8)
Journal of Revenue and Pricing Management, 23(6)
Strategic Management Journal, 45(12)
Strategic Management Journal, 45(13)
California Management Review, 67(1)
American Economic Review, 114(11)
Journal of Brand Management, 31(6)
Journal of Product & Brand Management, 33(7)
Academy of Management Journal, 67(5)
Journal of Strategic Marketing, 32(8)
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