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Ju-Yeon Lee and Adithya Pattabhiramaiah Will Join the ÂÜÀòÉç¹ÙÍø Academic Council 

The ÂÜÀòÉç¹ÙÍø is pleased to announce that two new members will join the Academic Council in July 2026: Ju-Yeon Lee and Adithya Pattabhiramaiah.

Ju-Yeon Lee is John and Connie Stafford Professor in Business and Professor of Marketing at Iowa State University, where she also serves as Director of Graduate Education for the college’s PhD program.

Her research focuses on customer-centric organizational design, business-to-government (B2G) relationships, and online platforms. Her research has appeared in premier journals, including the Harvard Business Review, Marketing Science, Journal of Marketing, Journal of Marketing Research, Journal of International Business Studies, and Journal of the Academy of Marketing Science. Her research won the Financial Times (FT) Responsible Business Education Award, the Louis W. Stern Award, and the Davidson Award. Her work was also selected as a finalist for the ÂÜÀòÉç¹ÙÍø/MSI/H. Paul Root Award, the ÂÜÀòÉç¹ÙÍø-EBSCO-RRBM Award for Responsible Research in Marketing, and the JAMS Sheth Foundation Best Paper Award. Grants from the Marketing Science Institute have supported her research.

She serves as an Area Editor at Journal of the Academy of Marketing ScienceÌý²¹²Ô»å is on the Editorial Review Board for Journal of Marketing, Journal of International Business Studies, andÌýJournal of Public Policy & Marketing. She has receivedÌýOutstanding Reviewer AwardsÌýfrom both Journal of MarketingÌý²¹²Ô»å Journal of the Academy of Marketing Science. Currently, she serves as Vice Chair of the ÂÜÀòÉç¹ÙÍø TechSIG. Lee teaches marketing analytics and marketing strategy at the Executive MBA, MBA, PhD, and undergraduate levels.ÌýÌý

Adithya (Adi) Pattabhiramaiah is Sharon A. and David B. Pearce Associate Professor of Marketing and  Faculty Director for the Center for AI in Business at the Scheller College of Business. He joined the Scheller College as an Assistant Professor of Marketing in August 2014 after receiving his PhD in Business Administration from the University of Michigan in Ann Arbor. His research interests lie in the areas of media monetization, digital/social media marketing, nutrition, education, sustainability and public policy. His research has been published or is forthcoming in Marketing Science, Management Science, Journal of Marketing, Journal of Marketing Research, IMPACT@JMR, Harvard Business Review, and Marketing Letters.

Adithya has taught courses titled “Marketing Research: Analytics,” “Pricing Strategy and Analytics,” and “AI and ML Applications in Marketing and Business Research” at the Scheller College. He has previously taught marketing at the University of Michigan’s Ross School of Business.

Pattabhiramaiah has been recognized as an MSI Scholar (class of 2024). His research has received various forms of recognition, including being a finalist for the 2022 Shelby D. Hunt/Harold H. Maynard Award, the 2021 Paul E. Green Award, the 2022 ÂÜÀòÉç¹ÙÍø/MSI H. Paul Root Award, the 2019 MSI H. Paul Root Award, and a winner of the 2013 MSI Alden G. Clayton Dissertation Competition Award. He is also a recipient of the Distinguished Alumni Award from the University of Michigan’s Ross School of Business. 

He serves as an Associate Editor for Journal of Marketing and Journal of Marketing Research. Prior to joining the academic world, he worked in product development / management for SAP Labs and Perot Systems, after receiving his Bachelor’s degree in Electrical Engineering from the National Institute of Technology at Surathkal in India.

ÂÜÀòÉç¹ÙÍøt the ÂÜÀòÉç¹ÙÍø Academic Council

The ÂÜÀòÉç¹ÙÍø Academic Council is a 12-member council that represents the diversity of scholarly interests in managerial, behavioral, modeling, and public policy perspectives with attention to strategic marketing implications. The ÂÜÀòÉç¹ÙÍø strives to be the most relevant force and voice shaping marketing around the world; an essential community for marketers. 

In support of that mission, the ÂÜÀòÉç¹ÙÍø Academic Council advocates for the ÂÜÀòÉç¹ÙÍø academic membership and provides stewardship of Academic Special Interest Groups (SIGs), events, and related initiatives.

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ÂÜÀòÉç¹ÙÍøt the ÂÜÀòÉç¹ÙÍø (ÂÜÀòÉç¹ÙÍø)

As the leading global professional marketing association, the ÂÜÀòÉç¹ÙÍø is the essential community for marketers. From students and practitioners to executives and academics, we aim to elevate the profession, deepen knowledge, and make a lasting impact. The ÂÜÀòÉç¹ÙÍø is home to five premier scholarly journals including: Journal of Marketing, Journal of Marketing Research, Journal of Public Policy and Marketing, Journal of International Marketing, and Journal of Interactive Marketing. Our industry-leading training events and conferences define future forward practices, while our professional development and PCM® professional certification advance knowledge. With 70 chapters and a presence on 350 college campuses across North America, the ÂÜÀòÉç¹ÙÍø fosters a vibrant community of marketers. The association’s philanthropic arm, the ÂÜÀòÉç¹ÙÍø’s Foundation, is inspiring a more diverse industry and ensuring marketing research impacts public good. 

ÂÜÀòÉç¹ÙÍø views marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. You can learn more about ÂÜÀòÉç¹ÙÍø’s learning programs and certifications, conferences and events, and scholarly journals at ÂÜÀòÉç¹ÙÍø.org.