FOR IMMEDIATE RELEASE
Contact: Kalli Bravos, media@ama.org
- Visionary global association leader with a strong track record in innovation and impact
- Transformative executive driving change and building dynamic partnerships
- Veteran marketing strategist and community builder with extensive knowledge in marketing, design and business strategy
CHICAGO, November 15, 2022 The 蹤獲扦夥厙 (蹤獲扦夥厙), the worlds largest community-based marketing association, today announced the appointment of Bennie F. Johnson as the new Chief Executive Officer.
A highly respected strategist and innovative marketing and global association leader, Johnson most recently headed up the American Institute of Graphic Artists (AIGA), where he transformed the 100-year-old organization into a contemporary professional organization with deeper industry engagement, expanded resources, programming and professional development. As host of AIGAs acclaimed Design Adjacent podcast and the executive leadership fireside chat series, Johnson expanded AIGAs brand voice and cultural relevance beyond the design community.
“Bennie comes to the 蹤獲扦夥厙 with a wealth of experience and knowledge to support our strategic direction and, after a long search, we are enthused to have him join us at this time, the right time,” said 蹤獲扦夥厙 Board Chairperson Kevin Bradford.
“During the search process, Bennie stood out as a natural leader and relationship-builder. He also happens to be a passionate marketer and champion for our member communities, said 蹤獲扦夥厙 Board Member Robin Tooms. We are fortunate to already have so many dedicated volunteers and a stellar leadership team at 蹤獲扦夥厙. With the addition of Bennie as our new CEO, we are on track to grow and serve our membership in new and exciting ways.”
Ive long had a love of marketing and Im excited about this new opportunity to lead in the dynamic marketing space that is 蹤獲扦夥厙, said Johnson. Im looking forward to leading this profession and looking to the future, which encompasses not only marketing and sales professionals, but also academic and collegiate communities that are helping to envision a new future for our profession.
Prior to AIGA, Johnson served as Chief Strategy Officer at The Council of Better Business Bureaus (BBB), where he led strategy and marketing for the $250 million organization. At the BBB, Johnson managed partnerships with Google, YP.com, Federal Trade Commission, Coca-Cola, Verizon and P&G, while working with strategic marketing and a portfolio of self-regulatory programs on strategy, brand, customer acquisition, marketing and market research and insights.
As the former head of Global Marketing and Business Development for the HR Certification Institute (HRCI), Johnson launched the organizations global certification and led global strategic marketing, brand management, market research, public relations, strategic alliance, retention and acquisition marketing efforts.
Johnson serves on the Board of Overseers for Columbia Universitys School of Professional Studies, as a Trustee of the Smithsonian Archives of American Art and is a former Board Chair of the Smithsonians Anacostia Community Museum. He is also a special advisor to the Peoples Graphic Design Archive.
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蹤獲扦夥厙t the 蹤獲扦夥厙
As the largest chapter-based marketing association in the world, the 蹤獲扦夥厙 is trusted by marketing and sales professionals to help them discover what is coming next in the industry. The 蹤獲扦夥厙 has a community of local chapters in more than 70 cities and 350 college campuses throughout North America. The 蹤獲扦夥厙 is home to award-winning content, PCM簧 professional certification, premiere academic journals, and industry-leading training events and conferences.