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Listings

TOC: J Bus Ind Mar

Journal of Business & Industrial Marketing, 27(1)

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Dec 13, 2011

TOC: J Con Cult

Journal of Consumer Culture, 11(3)

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Dec 13, 2011

TOC: J Intl Mar

Journal of International Marketing, 19(4)

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Dec 13, 2011

TOC: J Mar Ed

Journal of Marketing Education, 33(3)

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Dec 13, 2011

TOC: J Mar Res

Journal of Marketing Research, 48(6)

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Dec 13, 2011

TOC: J Personality Soc Psych

Journal of Personality and Social Psychology, 101(6)

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Dec 13, 2011

TOC: J Retailing

Journal of Retailing, 87(4)

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Dec 13, 2011

TOC: Strat Man J

Strategic Management Journal, 33(2)

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Dec 13, 2011

Converse Award Winners

V. Kumar, Christine Moorman, A. Parasuraman, Roland Rust and Gerard Tellis have won 2012 Paul D. Converse Awards

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Dec 12, 2011

Evidence-Based Advertising

In this essay Scott Armstrong notes that advertising texts and practitioner handbooks ignore empirical evidence

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Dec 12, 2011