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: : : TOC : : journals

Relevant ARCategory:

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The Journal of Retailing 2006–2011: A Nostalgic Retrospective
–James R. Brown, Rajiv P. Dant []

“One-deal-fits-all?” On Category Sales Promotion Effectiveness in Smaller versus Larger Supermarkets
–Hans Haans, Els Gijsbrechts [] []

Analysis of free gift card program effectiveness
–Moutaz Khouja, Jingming Pan, Brian T. Ratchford, Jing Zhou [] []

Understanding Money-Back Guarantees: Cognitive, Affective, and Behavioral Outcomes
–Thomas Suwelack, Jens Hogreve, Wayne D. Hoyer [] []

Reduce Content or Raise Price? The Impact of Persuasion Knowledge and Unit Price Increase Tactics on Retailer and Product Brand Attitudes
–Luke Kachersky [] []

Second-Hand Markets and Intrasupply Chain Competition
–Konstantin Kogan [] []

Retail Luxury Strategy: Assembling Charisma through Art and Magic
–Delphine Dion, Eric Arnould [] []

Commitment in Marketing Channels: Mitigator or Aggravator of the Effects of Destructive Acts?
–Stephen K. Kim, Jonathan D. Hibbard, Scott D. Swain [] []

Two-Tier Store Brands: The Benefic Impact of a Value Brand on Perceptions of a Premium Brand
–Mauricio M. Palmeira, Dominic Thomas [] []

Reducing the Size of Internal Hierarchy: The Case of Multi-Unit Franchising
–Rupinder Jindal [] []

In-Store Referrals on the Internet
–Gangshu (George) Cai, Ying-Ju Chen [] []

Towards a Further Understanding of the Antecedents of Retailer New Product Adoption
–Yvonne M. van Everdingen, Laurens M. Sloot, Erjen van Nierop, Peter C. Verhoef [] []

Born Unequal: A Study of the Helpfulness of User-Generated Product Reviews
–Yue Pan, Jason Q. Zhang [] []

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