TOC: J Intl Mar
Introduction
Journal of International Marketing, 19(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
Inpatriate Marketing Managers: Issues Associated with Staffing Global Marketing Positions
–Miriam Moeller and Michael Harvey [] []
Export Promotion Strategy and Performance: The Role of International Experience
–Magnus Hultman, Constantine S Katsikeas, and Matthew J Robson [] []
Competitive Action in the Diffusion of Internet Technology Products in Emerging Markets: Implications for Global Marketing Managers
–Cheng Zhang, Peijian Song, and Zhe Qu [] []
How Do Multinational Suppliers Formulate Mechanisms of Global Account Coordination? An Integrative Framework and Empirical Study
–Tao (Tony) Gao and Linda Hui Shi [] []
The Role of Entrepreneurial Networks in the Exploration and Exploitation of Internationalization Opportunities by Information and Communication Technology Firms
–Elena Vasilchenko and Sussie Morrish [] []
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