TOC: J Mar Ed
Introduction
Journal of Marketing Education, 33(3)
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Relevant ARCategory: |
The Editor’s Corner
–Douglas J. Lincoln [] [Google Scholar]
When Students Complain: An Antecedent Model of Students’ Intention to Complain
–Vishal Lala and Randi Priluck [] [Google Scholar]
How Can Marketing Academics Serve Marketing Practice? The New Marketing DNA as a Model for Marketing Education
–Paul Harrigan and Bev Hulbert [] []
Effect of Type of Curriculum on Educational Outcomes and Motivation Among Marketing Students With Different Learning Styles
–David S. Ackerman and Jing Hu [] []
Alternative Approaches for Educating Future Global Marketing Professionals: A Comparison of Foreign Study and Research-Intensive Marketing Programs
–Peter A. Kaufman, Horace L. Melton, Iris I. Varner, Mark Hoelscher, Klaus Schmidt, and Aslihan D. Spaulding [] []
Teaching Marketing Through a Micro-Economy in Virtual Reality
–Erin Drake-Bridges, Andrew Strelzoff, and Tulio Sulbaran [] []
Marketing Capstone Models The Apprentice Television Show With Client-Sponsored Projects
–Judy Strauss [] []
A Decade of Scholarship in Marketing Education
–Avery M. Abernethy and Daniel Padgett [] []
Educating Students to Give Them a Sustainable Competitive Advantage
–Christopher D. Hopkins, Mary Anne Raymond, and Les Carlson [] []
Comparing Direct Versus Indirect Measures of the Pedagogical Effectiveness of Team Testing
–Donald R. Bacon [] []
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