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TOC: J Mar Ed

Introduction

Journal of Marketing Education, 33(3)

 : : : TOC  

Relevant ARCategory:  


The Editor’s Corner
Douglas J. Lincoln [] [Google Scholar]

When Students Complain: An Antecedent Model of Students’ Intention to Complain
Vishal Lala and Randi Priluck [] [Google Scholar]

How Can Marketing Academics Serve Marketing Practice? The New Marketing DNA as a Model for Marketing Education
Paul Harrigan and Bev Hulbert [] []

Effect of Type of Curriculum on Educational Outcomes and Motivation Among Marketing Students With Different Learning Styles
David S. Ackerman and Jing Hu [] []

Alternative Approaches for Educating Future Global Marketing Professionals: A Comparison of Foreign Study and Research-Intensive Marketing Programs
Peter A. Kaufman, Horace L. Melton, Iris I. Varner, Mark Hoelscher, Klaus Schmidt, and Aslihan D. Spaulding [] []

Teaching Marketing Through a Micro-Economy in Virtual Reality
Erin Drake-Bridges, Andrew Strelzoff, and Tulio Sulbaran [] []

Marketing Capstone Models The Apprentice Television Show With Client-Sponsored Projects
Judy Strauss [] []

A Decade of Scholarship in Marketing Education
Avery M. Abernethy and Daniel Padgett [] []

Educating Students to Give Them a Sustainable Competitive Advantage
Christopher D. Hopkins, Mary Anne Raymond, and Les Carlson [] []

Comparing Direct Versus Indirect Measures of the Pedagogical Effectiveness of Team Testing
Donald R. Bacon [] []


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