TOC: J Mar Res
Introduction
Journal of Marketing Research, 48(6)
 : : : TOC
: : journals |
Relevant ARCategory: |
Dynamic Marketing Budgeting for Platform Firms: Theory, Evidence, and Application
–Shrihari Sridhar, Murali K Mantrala, Prasad A Naik, and Esther Thorson [] []
The Fewer the Better: Number of Goals and Savings Behavior
–Dilip Soman and Min Zhao [] []
Framing Goals to Influence Personal Savings: The Role of Specificity and Construal Level
–Gülden Ülkümen and Amar Cheema [] []
The Psychology of Decisions to Abandon Waits for Service
–Narayan Janakiraman, Robert J Meyer, and Stephen J Hoch [] []
Modeling Multichannel Home Video Demand in the U.S. Motion Picture Industry
–Anirban Mukherjee and Vrinda Kadiyali [] []
Focus! Creative Success Is Enjoyed Through Restricted Choice
–Anne-Laure Sellier and Darren W Dahl [] []
Looks Interesting, but What Does It Do? Evaluation of Incongruent Product Form Depends on Positioning
–Theodore J Noseworthy and Remi Trudel [] []
From Rumors to Facts, and Facts to Rumors: The Role of Certainty Decay in Consumer Communications
–David Dubois, Derek D Rucker, and Zakary L Tormala [] []
Embodied Myopia
–Bram Van den Bergh, Julien Schmitt, and Luk Warlop [] []
Motivational Consequences of Perceived Velocity in Consumer Goal Pursuit
–Szu-chi Huang and Ying Zhang [] []
Location, Location, Location: An Analysis of Profitability of Position in Online Advertising Markets
–Ashish Agarwal, Kartik Hosanagar, and Michael D Smith [] []
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