Archive
Listings
Brand Purpose
Antecedents, Co-Creation, Outcomes, Special issue of the Journal: Journal of Product & Brand Management; 30 Nov 2025
calls-journalsDigital Platforms and Consumption
Special issue of the Journal of the Association for Consumer Research; Deadline 1 Jul 2026
calls-journalsIMTC 2026
International Marketing Trends Conference, Berlin, 16-17 Jan 2025; Deadline 15 Sep
calls-conferencesMeasurement
Reliability and Validity in the CFA Framework, an instats seminar, 12-19 Jul 2025
eventsDocSIG Scholarly Insights
Interviews of JMR authors from the ÂÜÀòÉç¹ÙÍø's Doctoral Student SIG
resourcesCustomer Value ReportÂ
The 2025 report is now available from the Center for Customer-Based Execution and Strategy at Rice
resources