ÂÜÀòÉç¹ÙÍø

Archive

Listing Category

Sort By

Type: TOC

J Con Res

Journal of Consumer Research, 48(5)

toc

Financial Value Brands

The Financial Value of Brands Imperative: Why Brands Must Be Valued in Financial Terms

toc

Euro J Mar

European Journal of Marketing, 56(2)

toc