Euro J Mar
Introduction
European Journal of Marketing, 56(2)
POSTING TYPE: TOCs
Succeeding in competitive arenas with arena-relevant marketing capabilities
—Elena Ehrensperger, Daria Greenberg, Harley Krohmer, Felix Nagel, Wayne Hoyer, Z. John Zhang []
A solution to the problem of brand definition
—Mark Avis, Isaac Levi Henderson []
Enhancing perceived product value through peripheral product anecdotes
—Hillary J.D. Wiener, Joshua Wiener, Todd Arnold []
Can the marketing department benefit from socially responsible marketing activities? The role of legitimacy and customers interest in social responsibility
—Peren zturan, Amir Grinstein []
Mind the attention gap: how does digital advertising impact choice under low attention?
—Irene Santoso, Malcolm J. Wright, Giang Trinh, Mark Avis []
The product life cycle revisited: an integrative review and research agenda
—Abbie Iveson, Magnus Hultman, Vasileios Davvetas []
Salesperson moral identity and value co-creation
—Omar S. Itani, Larry Chonko, Raj Agnihotri []
Boundary resource interactions in solution networks
—Ruiqi Wei, Roisin Vize, Susi Geiger []
Shake it off and eat less: anxiety-inducing product packaging design influences food product interaction and eating
—Jasmina Ilicic, Stacey M. Brennan []
Co-branding research: where we are and where we could go from here
—Cinzia Pinello, Pasquale Massimo Picone, Arabella Mocciaro Li Destri []
Im hatin it! Negative consumerbrand relationships in online anti-brand communities
—Am矇lia Brand瓊o, Paolo Popoli []