J Con Res
Introduction
Journal of Consumer Research, 48(5)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
Editorial
Relevance—Reloaded and Recoded
—Bernd H Schmitt ; June Cotte; Markus Giesler; Andrew T Stephen; Stacy Wood []
EDITOR’S CHOICE
Can Consumers Learn Price Dispersion? Evidence for Dispersion Spillover across Categories
—Quentin André; Nicholas Reinholtz; Bart De Langhe []
EDITOR’S CHOICE
Social Class Shapes Donation Allocation Preferences
—Yan Vieites; Rafael Goldszmidt; Eduardo B Andrade []
Consumer Minimalism
—Anne V Wilson ; Silvia Bellezza []
Mining Consumer Minds: Downstream Consequences of Host Motivations for Home-Sharing Platforms
—Jaeyeon (Jae) Chung; Gita Venkataramani Johar; Yanyan Li; Oded Netzer ; Matthew Pearson []
Obligatory Publicity Increases Charitable Acts
—Adelle X Yang; Christopher K Hsee []
Becoming Through Contiguity and Lines of Flight: The Four Faces of Celebrity-Proximate Assemblages
—Michal J Carrington; Julie L Ozanne []
Syntax and the Illusion of Fit: How Grammatical Subject Influences Persuasion
—Massimiliano Ostinelli; David Luna []
How Resource Scarcity Influences the Preference for Counterhedonic Consumption
—Haiyang Yang; Kuangjie Zhang []
Invited Curations
Diversity, Equity, and Inclusion (DEI) in the Journal of Consumer Research: A Curation and Research Agenda
—Zeynep Arsel; David Crockett; Maura L Scott []