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Category: Marketing Strategy

J Poli Economy

Journal of Political Economy, 129(5)

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May 2, 2021

J Mar Man

Journal of Marketing Management, 37(3/4)

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May 2, 2021

American Econ Rev

American Economic Review, 111(5)

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May 2, 2021

J Man Studies

Journal of Management Studies, 58(3)

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Apr 26, 2021

J Brand Man

Journal of Brand Management, 28(3)

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Apr 26, 2021

Brands and Activism

Special issue of the Journal of Brand Management; Deadline 31 Jan 2022

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Apr 22, 2021

J Strat Mar

Journal of Strategic Marketing, 29(3)

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Apr 17, 2021

Cross-Disciplinary Uses of Gamification in Organizations

Edited book; Proposal deadline 26 May 2021

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Apr 15, 2021

Managers and Firm Performance

Jonathan Zhang is looking for unpublished work on CMO and CEO effects on firm performance

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Apr 14, 2021

Strat Man J

Strategic Management Journal, 42(5)

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Apr 10, 2021