J Strat Mar
Introduction
Journal of Strategic Marketing, 29(3)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Technology-driven consumption: digital natives and immigrants in the context of multifunctional convergence
—EmÃlio José Montero Arruda Filho, Igor de Jesus Lobato Pompeu Gammarano & Iury Assis Barreto [] []
Identity relevant possessions
—Matthew A. Hawkins & Alexandra S. Rome [] []
Traits and peculiarities of different brand hate behaviours
—Ilaria Curina, Barbara Francioni, Marco Cioppi & Elisabetta Savelli [] []
Working within resource constraints: a qualitative segmentation study
—Ali Ibrahim, Sharyn Rundle-Thiele & Kathy Knox [] []
Satisfaction, image, and loyalty can be enhanced with congruent olfactory treatments: the acid test of optician franchise stores in shopping centres and on the high street
—Asunción Beerli, Gonzalo Diaz-Meneses & Josefa D. MartÃn-Santana [] []