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Managers and Firm Performance

Introduction

Jonathan Zhang is looking for unpublished work on CMO and CEO effects on firm performance

INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: Dialog

Author: Jonathan Zhang


Dear marketing academic community,

Jonathan Zhang (Colorado State University) and colleagues are conducting a meta-analysis for CMO and CEO’s effects on firm performance. He would like to request from the community any unpublished works in this domain, to ensure the completeness of the sample.

Many thanks in advance!

Please kindly send the work to jonathan.zhang@colostate.edu