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INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs

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Gender Impacts: Consumption, Markets, Marketing, and Marketing Organisations

Editorial

Introduction to the special issue on gender impacts: consumption, markets, marketing, and marketing organisations
—Susan Dobscha & Jacob Ostberg [] []

Complex contradictions in a contemporary idealised feminine body project
—Shelagh Ferguson, Jan Brace-Govan & Bridget Welsh [] []

From overt threat to invisible presence: discursive shifts in representations of gender in menstrual product advertising
—Rachel Campbell, Olivia Freeman & Valerie Gannon [] []

Gender categorisation in representational market practice |
—Riikka Murto [] []

Men’s consumer identities and their consumption norms in the perceived, conceived and lived spaces of spas
—Edita Petrylaite & David Hart [] []

Advertising: should creative women be expected to ‘fake it?’
—Helen Thompson-Whiteside, Sarah Turnbull & Liza Howe-Walsh [] []

1, 2, 3, 4. I declare…empowerment? A material-discursive analysis of the marketisation, measurement and marketing of women’s economic empowerment
—Laurel A. Steinfield [] []

Commentary

Navigating the job market with gender research
—Abigail Nappier Cherup [] []

‘Revolution is a woman’ – the feminisation of the Arab spring
—Hounaida A. El Jurdi & Nacima Ourahmoune [] []

Patriarchal marketing and the symbolic annihilation of women
—Lauren Gurrieri [] []

Gender studies in consumption, marketing, markets, and market organisation: we’ve come a long way, and the varied paths ahead never have been more important
—Lisa Peñaloza [] []

Reinscribing gender: social media, algorithms, bias
—Jonathan E. Schroeder [] []

Lessons from #MeToo: a critical reflective comment
—Alexander S. Rose [] []

Storytelling beyond the ivory tower
—Linda Tuncay Zayer [] []