Marketing Strategy Archives

Category: Marketing Strategy

American Economic Review, 111(7)

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Jul 4, 2021

Journal of Political Economy, 129(7)

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Jun 20, 2021

Journal of Management Studies, 58(4)

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Jun 20, 2021

Strategic Management Journal, 42(7)

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Jun 14, 2021

Journal of Strategic Marketing, 29(5)

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Jun 14, 2021

Journal of Brand Management, 28(4)

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Jun 6, 2021

Frank Germann is the winner of the 2021 Varadarajan Award for Early Career Contributions to Marketing Strategy Research

awards

Jun 6, 2021

Nirmalya Kumar is the winner of the 2021 Mahajan Award for Lifetime Contributions to Marketing Strategy Research

awards

Jun 3, 2021

Journal of Political Economy, 129(6)

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May 30, 2021

Journal of Management, 47(6)

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May 30, 2021