J Prod Brand Man
Introduction
Journal of Product & Brand Management, 33(7)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Stormy sales: the influence of weather expectations on FMCG consumption
—Cony M. Ho, Kuan-Chou Ko, Steven Liu, Chun-Chieh Wu []
The dark side of brand community: the role of brand identification, community identification, brand passion and shopping motivation
—Putri Dini Azizi, Arnold Japutra, Luis Arango, Joohee Kim []
How do dual sustainable-labeling strategies enhance products’ perceived value?
—Gauthier Casteran, Thomas Ruspil []
Being a member of global community: the effect of Chinese brand origin salience on global identity perceptions and brand evaluations
—Zhuomin Shi, Xiangyun Zhang, Chunji Jin, Qianying Huang []
Customer engagement, moral identity and oppositional brand loyalty in virtual communities
—Guo Cheng, Xiaoyun Han, Weiping Yu, Mingli He []
How nostalgia in advertising increases brand love: a cross-country study
—Silvia Grappi, Veronique Pauwels-Delassus, Giuseppe Pedeliento, Lia Zarantonello []
Brand innovativeness and brand equity: the mediating role of brand attitude and the moderating role of perceived brand ethicality
—Mengxi Yang, Mengyang Wang []
Examining antecedents to Generation Z consumers’ green purchase intentions: the role of product categories
—René Heiberg Jørgensen, Jan Møller Jensen, Yingkui Yang []
Suit up or dress down: exploring the impact of CEO attire on corporate perceptions
—Xiaobing Xu, Wei Huang, Lanping Cheng, Haijiao Shi []
Brand purpose: a literature review and BEING implementation framework
—Cassandra France, Claudia Gonzalez-Arcos, Anne-Maree O’Rourke, Amanda Spry, Bronwyn Bruce []