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INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs

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More is (sometimes) merrier: Heterogeneity in demand spillovers and competition on a digital platform
—Manav Raj []

Making business model decisions like scientists: Strategic commitment, uncertainty, and economic performance
—Elena Novelli, Chiara Spina []

Strategic restraint: When do human‐capital‐intensive companies choose (not) to use noncompete agreements?
—Martin Ganco, Jingnan Liu, Haifeng Wang, Shotaro Yamaguchi []

Public enemies? The differential effects of reputation and celebrity on corporate misconduct scandalization
—Jung-Hoon Han, Timothy G. Pollock, Srikanth Paruchuri []

Disentangling audiences’ reactions to creative content and creative packaging
—Davide C. Orazi, Pier Vittorio Mannucci [Google Scholar]

The entry‐deterring effects of synergies in complementor acquisitions: Evidence from Apple’s digital platform market, the iOS app store
—Yongzhi Wang, Lori Qingyuan Yue, Nandini Rajagopalan, Brian Wu [Google Scholar]