J Strat Mar
Introduction
Journal of Strategic Marketing, 32(8)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Marketing 4.0 analytics in the B2B sector: a state-of-the-art review and integrated framework |
—Hannan Amoozad Mahdiraji, Hojatallah Sharifpour Arabi & Demetris Vrontis [] []
Positioning marketing analytics for organisational agility in the ready-made garments industry in an emerging country context |
—Md Asadul Islam, Dieu Hack-Polay, Mahfuzur Rahman & Francesca Dal Mas [] []
The flipped side of customer perceived value and digital technology in B2B professional service context
—Nhi Xuan Nguyen, Doan T. Nguyen, Yuliani Suseno & Thong Bui Quang [] []
From the 2019 ANZMAC conference: the language of 10-K reports, from the analytical to the post-emotional
—Christine Pitt, Pierre Berthon & Jan Kietzmann [] []
How relying on online reviews impacts private label brand preferences: from ANZMAC 2019
—Anouk de Regt, Kirk Plangger, Adam Mills & Colin L. Campbell [] []
Impact of self-expressiveness and environmental commitment on sustainable consumption behavior: the moderating role of fashion consciousness
—Sita Mishra, Gunjan Malhotra, Ravi Chatterjee & Yupal Sanatkumar Shukla [] []
How do digital natives perceive and react toward online advertising? Implications for SMEs
—Weng Marc Lim, Sahil Gupta, Arun Aggarwal, Justin Paul & Priyanka Sadhna [] []
Antecedents and consequence of social media marketing for strategic competitive advantage of small and medium enterprises: mediating role of utilitarian and hedonic value
—Sheshadri Chatterjee, Ranjan Chaudhuri & Demetris Vrontis [] []
Big boys dont cry [Offline]: the phygital disconnect between online and offline mental wellness engagement
—Ekant Veer & Angela Dobele [] []
Breaking the psychological distance: the effect of immersive virtual reality on perceived novelty and user satisfaction
—Nabanita Talukdar & Shubin Yu [] []
Commentary
Viewpoint: phygital the emperors new clothes?
—Philipp Phil Klaus [] []
The role of brick-and-mortar exterior atmospherics in post-COVID era shopping experience: a systematic review and agenda for future research
—Danielle Lecointre-Erickson, Safaa Adil, Bruno Dauc矇 & Patrick Legoh矇rel [] []
How luxury brands build customer-based brand equity through phygital experience
—Hyowon Hyun, Jungkun Park, Matthew A. Hawkins & Dongyoup Kim [] []
What does phygital really mean? A conceptual introduction to the phygital customer experience (PH-CX) framework
—Wided Batat [] []
Applying SERVQUAL model to hearing and speech impaired staff in the fine-dine SME sector for assessing service outcomes
—Isaac Jacob, Monica Khanna & Krupa A Rai [] []
From customer intelligence to sustainability: management feature of SMEs in Almaty City
—Tatyana . Soldatenko, Faizan Ali, Saira R. Yessimzhanova, Tatyana Fedorova & Nargiza Aliyeva [] []
Entrepreneurial bricolage and micro-business performance: A moderated mediation of innovation capability and digital marketing capabilities
—Norashidah Hashim, Taleb S T Taleb & Maryam Sakinah Md Faudzi [] []
The impact of digital services through ICT on business creation around the world
—Hazem Marashdeh, Charilaos Mertzanis, Rim El Khoury, Osama Atayah & Mohamed Dhiaf [] []
Key success factors for entrepreneurship in sustainable development projects
—Hani EL-Chaarani, Allam Hamdan, Yahya Skaff, Zouhour EL Abiad & Mohammad Kanan [] []
How digital transformation impact firm performance? The unmet needs of Indian exporting firms
—Sudhir Rana, Jagroop Singh, Vinaytosh Mishra, Surender Khan, Majdi Quttainah & Sanjeev Prashar [] []
Rollover service contracts: the influences of perceived value, convenience, confusion and switching costs on consumer satisfaction and service loyalty
—Muhammad Mohsin Butt, Stephen Wilkins, Joe Hazzam & Ben Marder [] []
The impact of information governance on information quality and firm performance: role of IT/marketing collaboration
—Stefan Sleep, Prachi Gala & Dana E. Harrison [] []
Making it real on social media: exploring authenticity strategies for sport and fitness influencers
—Marta Massi, Chiara Piancatelli, Andrea Vocino & Jos矇 I. Rojas-M矇ndez [] []
Market orientation, corporate governance, and organizational learning: the rise of Korean popular culture
—Chih-Pin Lin, Chi-Jui Huang & Tse-Ping Dong [] []
Consumers online brand-related misinformation engagement: a weapons of influence perspective |
—Linda D. Hollebeek, Oliver Parts, Sigitas Urbonavicius, Rein Riisalu, Karina Adomaviciute-Sakalauske & Johan Jansson [] []
The future of marketing and communications in a digital era: data, analytics and narratives |
—Ashutosh Dutt, Dharun Kasilingam, Rob Angell & Jaywant Singh [] []
Exploring the theory of consumer-engagement marketing: antecedents and consequences of consumers participative and engagement behaviours
—Man Lai Cheung, Guilherme D. Pires, Philip J. Rosenberger, Wilson K. S. Leung & Samaa Attia [] []