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Johann Melzner Wins 2026 Robert Lusch Early Career Research Award

Johann Melzner Wins 2026 Robert Lusch Early Career Research Award

The ÂÜÀòÉç¹ÙÍø (ÂÜÀòÉç¹ÙÍø) and the ÂÜÀòÉç¹ÙÍø Foundation (ÂÜÀòÉç¹ÙÍøF) are pleased to announce Johann Melzner as the winner of the Robert Lusch Early Career Research Award for his 2023 Journal of Marketing Research article, “,” coauthored with Priya Raghubir.

Johann Melzner
University of Miami

Johann Melzner is an Assistant Professor of Marketing at the University of Miami Herbert Business School. Johann received a PhD and a M.Phil. in Marketing from the New York University Leonard Stern School of Business. Before joining NYU Stern, Johann worked at the LMU Institute for Market-Based Management and received an M.Sc. in Economic, Organizational, and Social Psychology from the Ludwig Maximilians Universität Munich (Germany), as well as a B.Sc. in Psychology from the Paris Lodron Universität Salzburg (Austria).

Melzner’s work focuses on auditory information processing, audio branding, communication modality, consumer interactions with technology, and information privacy. His research has been published in top-tier academic journals, such as Journal of Experimental Psychology: General, Journal of Marketing, Journal of Marketing Research, and Management Science.

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