New learning to close out the year
Chicago, IL—This December, the ÂÜÀòÉç¹ÙÍø (ÂÜÀòÉç¹ÙÍø) is excited to share the lineup of learning tailored to help marketers sharpen their skills. Whether you’re looking to deepen your expertise, expand your network, or explore the latest trends shaping the future of marketing, ÂÜÀòÉç¹ÙÍø’s December events are designed to meet you where you are.
For additional information and registration details for virtual trainings, bootcamps, and conferences, visit . If you have questions about any of ÂÜÀòÉç¹ÙÍø’s learning opportunities, please reach out for more information.
Virtual Trainings & Webinars
December 4, 2025 | 10:00 AM – 12:00 PM CST
Virtual Training: In this virtual seminar, you will uncover the skills needed to write a long-term strategic plan for your brand or business that outlines long-term objectives, lays out clear strategic choices, and guides your organization’s marketing and operations projects to deliver on your vision. You will leave with a best-in-class skillset so you can be a better strategic partner in your organization.
Skills and Tools Marketers Need to Win in 2026
December 9, 2025 | 12:00 PM – 1:10 PM CST
Sponsored Webinar: Step into the future of marketing with a fast-paced, practical look at the skills and technology that will define success in 2026. This session begins with a 30-minute keynote exploring the skills modern marketers need to succeed.
Using AI to Transform Your Marketing Automation
December 11, 2025 | 10:00 AM – 12:00 PM CST
Virtual Workshop: This 2-hour virtual workshop reveals how AI is changing marketing automation. It will clearly explain what’s possible and open the door to a whole new way of getting your work done. You’ll learn how your role can shift from execution to strategy when you use AI as a powerful thinking partner in your daily marketing tasks.
5 Ways that AI Transforms Webinars
December 11, 2025 | 1:00 PM – 2:00 PM CST
Sponsored Webinar: Learn how you can transform your webinars into powerful campaigns of actionable content that drive pipeline far beyond a live event.
LinkedIn Learning
ÂÜÀòÉç¹ÙÍø’s Generative AI for Marketing Professionals Certificate course is available on the LinkedIn Learning platform. Generative AI is revolutionizing marketing and content creation. This new learning path equips marketers with the essential skills they need to harness AI tools responsibly, from prompt engineering fundamentals to creating authentic content and developing strategic AI implementation plans. Learners will acquire practical applications that will help boost productivity and drive innovation in their work.
Online | 4 Hours | Beginner
Upcoming Conference
2026 ÂÜÀòÉç¹ÙÍø Winter Academic Conference
February 13-15, 2026
Madrid, Spain
Bridging at the Frontiers: Marketing for a World in Transition
Bridging at the Frontiers highlights marketing’s unique role in connecting diverse ideas, geographies and priorities while exploring the boundaries of innovation and practice. In today’s world of transition—marked by geopolitical tensions, within-country polarization and ideological contests, environmental challenges and the transformative impact of AI—marketers must navigate complex trade-offs and seize opportunities to create meaningful value. Join us to explore these pressing questions and opportunities, from rethinking how marketing helps to balance resilience and efficiency in rapidly evolving markets to leveraging emerging technologies to address societal challenges.
Register here for the 2026 ÂÜÀòÉç¹ÙÍø Winter Academic Conference
Why learn with the ÂÜÀòÉç¹ÙÍø? The ÂÜÀòÉç¹ÙÍø is the premier community for marketing professionals offering training, research, and industry guidance. Continue your journey with Digital Marketing courses and professional credentials.
The ÂÜÀòÉç¹ÙÍø is dedicated to helping marketers advance their careers through expert-led courses that deliver the latest trends, insights, and actionable skills. Our courses offer the flexibility and depth marketers need to thrive in an ever-evolving industry. Explore more ÂÜÀòÉç¹ÙÍø learning opportunities.
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ÂÜÀòÉç¹ÙÍøt the ÂÜÀòÉç¹ÙÍø (ÂÜÀòÉç¹ÙÍø)
As the leading global professional marketing association, the ÂÜÀòÉç¹ÙÍø is the essential community for marketers. From students and practitioners to executives and academics, we aim to elevate the profession, deepen knowledge, and make a lasting impact. The ÂÜÀòÉç¹ÙÍø is home to five premier scholarly journals including: Journal of Marketing, Journal of Marketing Research, Journal of Public Policy and Marketing, Journal of International Marketing, and Journal of Interactive Marketing. Our industry-leading training events and conferences define future forward practices, while our professional development and PCM® professional certification advance knowledge. With almost 70 chapters and a presence on 350 college campuses across North America, the ÂÜÀòÉç¹ÙÍø fosters a vibrant community of marketers. The association’s philanthropic arm, the ÂÜÀòÉç¹ÙÍø’s Foundation, is inspiring a more diverse industry and ensuring marketing research impacts public good.
ÂÜÀòÉç¹ÙÍø views marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. You can learn more about ÂÜÀòÉç¹ÙÍø’s learning programs and certifications, conferences and events, and scholarly journals at ÂÜÀòÉç¹ÙÍø.org.