Season 6 Theme = On Purpose
Chicago, IL— The () unveiled Season 6 of its podcast, Marketing / And, hosted by ’s CEO, Bennie F. Johnson. Tune in and be part of the discussion about mission and purpose and why it has a place in marketing. Listen to a new episode of Marketing / And here.
“On purpose. With intention. This is how we talk about marketing. Our incredibly innovative industry continually finds ways to evolve and expand. In this new season, our guests share how mission and purpose is part of that conversation and why we all need to lead with intention and heart,” states CEO, Bennie F. Johnson. “I hope you’re motivated by the innovative insights our guests share with us in this new season of Marketing / And.”
Explore the new season → listen to Marketing / And Season 6.
This October, ’s podcast won Silver in the 4th Annual Signal Awards in the Brand Storytelling Genre – Thought Leadership. Thank you to our guests for sharing their time and insights with us. Each year, the recognize the podcasts that define culture, and champions a diverse range of storytellers, from underground originals to front-page icons.
Season 6 Episodes:
- Samuel Monnie, Co-Founder and Co-CEO of Purpose Hive; On being a marketing reformer
- Melissa Fors Shackelford, Fractional CMO, Author of Harnessing Purpose: A Marketer’s Guide to Inspiring Connection; Finding meaning in our work
- Islam ElDessouky, Global Vice President Creative Strategy & Content for Coca-Cola; Why kindness is a superpower
- Jimi Gibson, Vice President, Brand Communication, Thrive Agency; The magic and wonder of marketing
- Lola Bakare, Author of Responsible Marketing: How To Create An Authentic & Inclusive Marketing Strategy; Finding marketing in ourselves
- Richard Davies, Co-Founder of Alchemy-Rx; Marketing is innovation
- Becky Wixon and Bryan Biniak, Balance the Mix; Brand essence and sonic marketing
- Laura Ries, Author of The Strategic Enemy: How to Build and Position a Brand Worth Fighting For; The need for a strategic enemy
- Nancy Harhut, Founder of HBT Marketing; The combination of behavioral science and marketing
- Soyoung Kang, President of eos; Community support and architectural visions
Season 6 Bonus Executive Interviews:
New Marketing / And interviews are now available on ’s YouTube channel, including interviews with:
- , CEO of WalkWest; From vision to value
- , Commissioner of NASCAR; Nurturing fandom
- , CMO of Hasbro; Connecting people through play
’s Marketing / And is available on .org, , , , and wherever you listen to your podcasts.
Interested in joining us for a conversation? Send an email to learn more.
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As the leading global professional marketing association, the is the essential community for marketers. From students and practitioners to executives and academics, we aim to elevate the profession, deepen knowledge, and make a lasting impact. The is home to five premier scholarly journals including: Journal of Marketing, Journal of Marketing Research, Journal of Public Policy and Marketing, Journal of International Marketing, and Journal of Interactive Marketing. Our industry-leading training events and conferences define future forward practices, while our professional development and PCM® professional certification advance knowledge. With almost 70 chapters and a presence on 350 college campuses across North America, the fosters a vibrant community of marketers.
The association’s philanthropic arm, the ’s Foundation, is inspiring a more diverse industry and ensuring marketing research impacts public good. The Foundation strengthens and elevates the marketing profession by advancing knowledge, building a global community of marketing leaders, and supporting marketing initiatives that drive innovation and societal impact.
views marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. You can learn more about ’s learning programs and certifications, conferences and events, and scholarly journals at .org.