The 蹤獲扦夥厙 is pleased to announce the recipients of the sixth annual 蹤獲扦夥厙-EBSCO-RRBM Award for Responsible Research in Marketing. The research groups honored this year explore topics such as racial discrimination in financial services, consumer vulnerability, food waste, organizational investments toward societal well-being, caregivers, blood donations, and much more.
This award honors outstanding research that produces both credible and useful knowledge that can be applied to benefit society. A diverse team of scholars with input from dozens of subject matter expert reviewers selected the winners out of a pool of over 30 nominations. The winning work exemplifies the that support the general notion of better marketing for a better world. These principles include:
- Service to Society: Development of knowledge that benefits business and the broader society, locally and globally, for the ultimate purpose of creating a better world.
- Valuing Both Basic and Applied Contributions: Contributions in both the theoretical domain to create fundamental knowledge and in applied domains to address pressing and current issues.
- Valuing Plurality and Multidisciplinary Collaboration: Diversity in research themes, methods, forms of scholarship, types of inquiry, and interdisciplinary collaboration to reflect the plurality and complexity of business and societal problems.
- Sound Methodology: Research that implements sound scientific methods and processes in both quantitative and qualitative or both theoretical and empirical domains.
- Stakeholder Involvement: Research that engages different stakeholders in the research process, without compromising the independence of inquiry.
- Impact on Stakeholders: Research that has an impact on diverse stakeholders, especially research that contributes to better business and a better world.
- Broad Dissemination: Diverse forms of knowledge dissemination that collectively advance basic knowledge and practice.
Funded via support from the 蹤獲扦夥厙 and EBSCO, the award is co-sponsored by the Sheth Foundation and presented in cooperation with . Both Distinguished Winners and Winners receive grant money to continue their efforts in the field. The 2025 winners include:
Distinguished Winners
- Maura L. Scott, Sterling Bone, Glenn Christensen, Anneliese Lederer, Martin Mende, Brandon Christensen, and Marina Cozac, “” | Journal of Marketing Research
- Lynn Sudbury-Riley, Philippa Hunter-Jones, Ahmed Al-Abdin, and Michael Haenlein, “” | Journal of the Academy of Marketing Science
Winners
- Leonard Berry, Tracey Danaher, Timothy Keiningham, Lerzan Aksoy, and Tor W. Andreassen, “” | Journal of Marketing
- Ximena Garcia-Rada, Mary Steffel, Elanor F. Williams, and Michael I. Norton, “” | Journal of Consumer Research
- Arjen van Lin, Aylin Aydinli, Marco Bertini, Erica van Herpen, and Julia von Schuckmann, “” | Journal of Consumer Research
- Courtney Nations Azzari, Laurel Anderson, Martin Mende, Josephine Go Jefferies, Hilary Downey, Amy L. Ostrom, and Jelena Spanjol, “” | Journal of Service Research
Finalists
- Chuck Howard, David Hardisty, Abigail Sussman, and Marcel Lukas, ” | Journal of Marketing Research
- Edlira Shehu, Besarta Veseli, Michel Clement, and Karen Page Winterich, “” | Journal of Service Research
蹤獲扦夥厙t the 蹤獲扦夥厙 (蹤獲扦夥厙)
As the leading global professional marketing association, the 蹤獲扦夥厙 is the essential community for marketers. From students and practitioners to executives and academics, we aim to elevate the profession, deepen knowledge, and make a lasting impact. The 蹤獲扦夥厙 is home to five premier scholarly journals including: Journal of Marketing, Journal of Marketing Research, Journal of Public Policy and Marketing, Journal of International Marketing, and Journal of Interactive Marketing. Our industry-leading training events and conferences define future forward practices, while our professional development and PCM簧 professional certification advance knowledge. With 70 chapters and a presence on 350 college campuses across North America, the 蹤獲扦夥厙 fosters a vibrant community of marketers. The associations philanthropic arm, the 蹤獲扦夥厙s Foundation, is inspiring a more diverse industry and ensuring marketing research impacts public good.
蹤獲扦夥厙 views marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. You can learn more about 蹤獲扦夥厙s learning programs and certifications, conferences and events, and academic journals at 蹤獲扦夥厙.org.
蹤獲扦夥厙t the Sheth Foundation
Founded by Dr. Jagdish & Madhu Sheth, the Sheth Foundation supports the academic scholarship, publications, education, and research of tax-exempt, publicly-supported educational organizations, primarily focusing on the discipline of marketing, by providing support to grant awarding Recipient Organizations.
蹤獲扦夥厙t Responsible Research in Business and Management (RRBM)
Responsible Research for Business and Management (RRBM) is dedicated to inspiring, encouraging, and supporting credible and useful research in the business and management disciplines.