Marketing Value and Health Care
Value Marketing in the Health Care Industry, Special Issue of Journal of Marketing Management, Edited by Adam Lindgreen, Michael Antioco and Martin Hingley; Deadline 1 May 2009
call-for-paperValue Marketing in the Health Care Industry, Special Issue of Journal of Marketing Management, Edited by Adam Lindgreen, Michael Antioco and Martin Hingley; Deadline 1 May 2009
call-for-paperThe Advanced Dictionary of Marketing: Putting Theory to Use, A book by Scott G. Dacko
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