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: : : TOC : : journals

Relevant ARCategory:

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Corporate identity/strategy interface: implications for corporate level marketing
–Hong-Wei He [] []

Contribution of immigrant employees to international marketing standardisation strategies selection: An exploratory study
–Henry F.L. Chung [] []

Cronyism: One possible consequence of guanxi for an insider: how to obtain and maintain it?
–T.K.P. Leung, Vincent C.S. Heung, Y.H. Wong [] []

An extended model of the antecedents and consequences of consumer satisfaction for hospitality services
–Yuksel Ekinci, Philip L. Dawes, Graham R. Massey [] []

Towards an integrated model of low attention advertising effects: A perceptual-conceptual framework
–Anthony Grimes [] []

The influence of loyalty programme membership on customer purchase behaviour
–Lars Meyer-Waarden [] []

The relationships between market orientation and alternative strategic orientations: A meta-analysis
–Amir Grinstein [] []

Linking products to a cause or affinity group: Does this really make them more attractive to consumers?
–Aster Mekonnen, Fiona Harris, Angus Laing [] []

Manufacturer’s characteristics that determine the choice of producing store brands
–Mónica Gómez, Natalia Rubio Benito [] []

Economic satisfaction and relationship commitment in channels: The moderating role of environmental uncertainty, collaborative communication and coordination strategy
–Sunil Sahadev [] []

Understanding the consumer propensity to observe
–Penny M. Simpson, Judy A. Siguaw, John W. Cadogan [] []

Is the marketing concept always necessary?: The effectiveness of customer, competitor and societal strategies in business environment types
–Steven Ward, Aleksandra Lewandowska [] []

Consumption attitudes and adoption of new consumer products: a contingency approach
–Guangping Wang, Wenyu Dou, Nan Zhou [] []

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