TOC: European J Mar
Introduction
European Journal of Marketing, 42(3/4)
 : : : TOC
: : journals |
Relevant ARCategory: |
Why “soft science” is the key to regaining leadership in marketing knowledge
–Alan Tapp, Tim Hughes [] []
Strategic market orientation and business performance: The study of food and beverages organisations in Nigeria
–N. Gladson Nwokah [] []
Top versus leading journals in marketing: some challenging thoughts
–Göran Svensson, Greg Wood [] []
Marketing to postmodern consumers: introducing the internet chameleon
–Geoff Simmons [] []
Satisfaction in performing arts: the role of value?
–Margee Hume, Gillian Sullivan Mort [] []
The role of ethnic affiliation in consumer ethnocentrism
–Irena Vida, Tanja Dmitrovic, Claude Obadia [] []
Factors influencing word of mouth effectiveness: receiver perspectives
–Jillian C. Sweeney, Geoffrey N. Soutar, Tim Mazzarol [] []
Experiences as gifts: from process to model
–Jackie Clarke [] []
Servicescape and loyalty intentions: an empirical investigation
–Lloyd C. Harris, Chris Ezeh [] []
The organisation of integrated communications: toward flexible integration
–Lars Thøger Christensen, A. Fuat Firat, Simon Torp [] []
Intra-functional conflict: an investigation of antecedent factors in marketing functions
–Lloyd C. Harris, Emmanuel Ogbonna, Mark M.H. Goode [] []
Organisational capabilities: antecedents and implications for customer value
–Hanny N. Nasution, Felix T. Mavondo [] []
Online marketing communication potential: Priorities in Danish firms and advertising agencies
–Morten Bach Jensen [] []