TOC: Intl J Adv
Introduction
International Journal of Advertising, 27(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
How the tone and wording of advertisements interact
–Ekant Veer and Simon Pervan
Exploring the relationship between celebrity endorser effects and advertising effectiveness: a quantitative synthesis of effect size
–Clinton Amos, Gary Holmes and David Strutton
The effect of health, cosmetic and social antismoking information themes on adolescents’ beliefs about smoking
–Nina Michaelidou, Sally Dibb and Haider Ali
Understanding the emotional and coping responses of adolescent individuals exposed to threat appeals
–Sonia Dickinson and Matthew Holmes
Advertising effectiveness from a consumer perspective
–Robert Aitken, Brendan Gray and Robert Lawson
Exploring the influence of media exposure and cultural values on Korean immigrants’ advertising evaluations
–Seung-jun Moon and Michelle R. Nelson
Comments – The art of reviewing IV 331
–From Leyland Pitt and Shintaro Okazaki
Book reviews
Judie Lannon & Merry Baskin (eds) – A Master Class in Brand Planning: The Timeless Works of Stephen King
–Russell Davies
Gerard Tellis & Tim Ambler (eds) – The Sage Handbook of Advertising
–Richard Elliott
Bernard Cova, Robert Kozinets & Avi Shankar (eds) – Consumer Tribes
–Alan Bradshaw
Ex Libris – Laurence Green
Global economy and adspend prospects