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Research Dillettantism

Fred Phillips is looking into the effects of dilettantism on management research and seeks additional examples

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Varadarajan Award to Pauwels and Reinartz

The Marketing Strategy SIG of the ÂÜÀòÉç¹ÙÍø announces that Koen Pauwels and Werner Reinartz have won the Varadarajan Award for Early Career Contributions to Marketing Strategy Research

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