TOC: Psych & Mar
Introduction
Psychology and Marketing, 26(5)
 : : : TOC
: : journals |
Relevant ARCategory: |
Marketing movies: An introduction to the special issue
–Steven R. Pritzker [] []
Cinematic success criteria and their predictors: The art and business of the film industry
–Dean Keith Simonton [] []
Creativity and integrity: Marketing the in development screenplay
–Brooks Ferguson [] []
Values of protagonists in best pictures and blockbusters: Implications for marketing
–Douglas Charles Beckwith [] []
Do experts and novices evaluate movies the same way?
–Jonathan A. Plucker, James C. Kaufman, Jason S. Temple, Meihua Qian [] []