TOC: J Services Mar
Introduction
Journal of Services Marketing, 23(2)
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Relevant ARCategory: |
The role of rapport in professional services: antecedents and outcomes
–Gerrard Macintosh [] []
Is personalization of services always a good thing? Exploring the role of technology-mediated personalization (TMP) in service relationships
–Anyuan Shen, A. Dwayne Ball [] []
Purchasing services online: a two-country generalization of possible influences
–Francesca Dall’Olmo Riley, Daniele Scarpi, Angelo Manaresi [] []
Effect of service provider’s communication style on customer satisfaction in professional services setting: the moderating role of criticality and service nature
–Cynthia Webster, D.S. Sundaram [] [Google Scholar]
The impact of involvement on key service relationships
–Thomas L. Baker, J. Joseph Cronin Jr, Christopher D. Hopkins [] []
Accountants’ attitudes toward advertising: a longitudinal study
–Kenneth E. Clow, Robert E. Stevens, C. William McConkey, David L. Loudon [] [Google Scholar]